The owners took their time after it opened to finally give the business an official name, but the swanky little cocktail bar now known as The Dime is worth every penny to its patrons.
For all their business acumen in transforming the epicenter of downtown Gainesville into a hip place to be, Scott Shillington and Hal Mendez might have missed a great marketing opportunity when they finally got around to naming their “no-name” bar earlier this year.
As they pondered their decision, the obvious name was literally staring them in the face.
The Old Joe.
That’s the nickname of the much-maligned Confederate statue that stands sentinel directly across University Avenue from the bar. He’s right there, perched high atop a granite pedestal, his steely gaze burning through you from 50 yards away as you exit the bar’s stubborn glass door. Late at night, hidden in the shadows beyond the streetlights, you’d hardly know Old Joe’s there.
Yep, The Old Joe has a nice ring to it, evoking time-honored Southern values that still rally some folks but rankle most others.
Instead, after almost a year of anonymity—but not a lack of attention—the classy little cocktail bar is now known simply as … The Dime.